The Story Behind Gen's Books
- Genesis Cortez
- Aug 13, 2022
- 3 min read
Updated: May 25, 2023

Introduction:
Every successful business has a story behind its inception, and Gen's Books, a non-emergency medical transportation (NEMT) billing company, is no exception. Founded, owned, and operated by Genesis, the company's journey is a testament to her passion, dedication, and entrepreneurial spirit. This is the inspiring story of how Genesis, a driven and accomplished individual, navigated her educational and professional journey to establish Gen's Books as a trusted name in the NEMT industry.
Education and Academic Achievements:
Genesis's journey began with her pursuit of higher education. In Spring 2017, being first generation to go to college, she graduated with Honors from Grand Canyon University (GCU), where she earned her bachelor's degree. Genesis's outstanding academic performance and exceptional involvement in extracurricular activities earned her the prestigious Outstanding Senior Award, a recognition bestowed upon only eight students in the entire graduation class. This honor also came with a scholarship that covered 50% of her master's degree.
During her time at GCU, Genesis actively engaged in various endeavors that showcased her leadership and organizational skills. She played a pivotal role in organizing the first TEDxGrandCanyonUniversity event in March 2017, demonstrating her ability to orchestrate impactful events. Additionally, she founded FHCA, a club that connected healthcare students with different facility executives, ultimately becoming the official learning community for the College of Nursing and Health Professions. Her dedication and vision even led her to present the learning community's plans before GCU's CEO and executives.
Professional Experience in NEMT:
Genesis's journey in the NEMT industry began in June 2018 when she joined Yuma Medical Transport. She will forever be grateful to Ian Hodge who recommended her for this position and to Tyson Huggans who gave her a chance. Her three years of experience in the field provided her with invaluable insights into the intricacies of NEMT operations, billing processes, and the challenges faced by service providers. As Genesis honed her skills and gained expertise, she identified a pressing need for streamlined and efficient billing solutions tailored specifically for NEMT companies.
The Founding of Gen's Books:
Armed with her comprehensive understanding of the NEMT industry and a deep desire to make a meaningful impact, Genesis embarked on her entrepreneurial journey. Drawing upon her expertise in billing, she founded Gen's Books, a NEMT billing company, in January of 2022. With a commitment to excellence and a focus on providing tailored solutions.
Building a Trusted Reputation:
Through her meticulous attention to detail, dedication to customer service, and a strong work ethic, Genesis steadily built a reputation as a reliable and trusted partner for NEMT companies across the United States. By leveraging her expertise, she successfully streamlined the revenue cycle management processes for her clients.
Looking Ahead:
Today, Gen's Books continues to flourish. With a growing client base and an unwavering dedication to providing innovative billing solutions, Genesis envisions expanding her company's reach and impact in the NEMT industry. Through her ongoing commitment to excellence, she aims to empower NEMT providers to focus on their core mission of delivering high-quality transportation services while leaving the complex billing processes to Gen's Books.
Conclusion:
Genesis's journey from her academic achievements at GCU to the founding of Gen's Books is a testament to her perseverance, passion, and entrepreneurial spirit. Her involvement in various initiatives and her invaluable experience in the NEMT industry equipped her with the knowledge and expertise to establish a successful billing company.

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